Success Stories, you can be one too...
- by Elliott Massa
- Apr 1, 2015
- 3 min read

Imagine that this morning when you woke up, you realize it was 9:30 AM and you are late for work...but wait, you don't work for someone else anymore. A couple of years ago you decided to open your own business and now everything is running smoothly, you can afford to wake up late from time to time.
Hey guys, I hope you're having a great week so far, this week I'm bringing you some success stories from new business owners. Sometimes it's good to hear about other people’s stories because that way we get to realize that the opportunity is out there and the only thing we need to do is be brave enough to go after it. Some of them will sound ridiculous but that's the magic of having a business, with what others think it's ridiculous, you get to become a millionaire.
Citikitty Story- www.citikitty.com
Eight years ago, Rebecca Rescate, President and Founder of CitiKitty Inc., moved to a small New York City apartment with her husband and her cat. As she squeezed everything into the tiny abode, Rescate realized she had no place to put her cat’s litter box—so she decided to toilet train her cat. “I read countless toilet training success stories, mostly using homemade devices, but could not find an easy-to-use cost-effective toilet training kit. I knew the process could be simplified,” says Rescate. To save other cat owners time, she developed CitiKitty, the first complete cat toilet training kit. Available in more than 1,000 stores, her business has reached over $1 million in annual sales.
Peanut Butter & Co. - www.ilovepeanutbutter.com
Lee Zalben, Founder and President of Peanut Butter & Co., came up with the idea for his business in college…but not sitting in any classroom. As Lee and his friends studied for finals, they developed a fun competition to hold during those much-needed study breaks: who could create the “craziest but best-tasting peanut butter sandwich.” Fast-forward to post-graduation when Lee saw an empty storefront in the Greenwich Village area of New York City and thought it would be an ideal locale for a peanut butter sandwich shop. In 1998, The Peanut Butter & Co. Sandwich shop opened. Offering gourmet peanut butter sandwiches as well as desserts, milkshakes, and smoothies, the company has grown quickly, selling its varieties of all-natural peanut butter in more than 15,000 supermarkets and specialty food stores.
A nurse for 35 years, Barb Przybylowicz, President of SafetyBunns LLC, saw first-hand how some patients, especially those she worked with in independent and assisted-living homes, often need a more secure way of sitting in chairs. “The day came when a resident kept ‘slip-sliding’ from her chair,” says Przybylowicz. That is when she came up with her idea: pants designed with a non-slip area on the buttocks to keep people safe from slipping or sliding regardless of where they sit. No longer in the nursing field, Przybylowicz continues to help others with her invention.
In the next few blogs I will bring you more stories because these stories make you realize that the opportunity is real. Regarding the age, education or season of your life, you just need to find the passion to start and the "Why" you want to do it.
So leave comments, comment if you like it, comment if you don't but comment, I love to hear from you.
See you’ll next blog!
Elliott
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