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The importance of Social Media...

  • by Elliott Massa
  • Feb 15, 2015
  • 3 min read

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What's up guys!!!

Today I'm going to talk about a subject that most business owners overlook, that is Social Media. On my last blog I wrote about the name for your business and Social Media plays a big part on it.

In today's business world you need to use any type of media available to you and your business, specially if it's free!!!

Facebook, Instagram, Twitter, YouTube, Linked In, Pinterest, Google, and many more are totally free. They show presence on the Internet for your business. Remember this isn't the year 1995, we are in the 21st century; Social Media is here and it's here to stay.

When people do searches on search engines like Google, Bing or Yahoo, the search engines go running through all the information available and these Social Media platforms start to pop up as results. We are creating a course where we'll show you how to manipulate Social Media to the benefit of your business the right way; from creating a business to doing advertising campaign with a little budget.

• There are over 1.39 billion monthly active Facebook users, and in Florida only, we have 12 million users between the ages of 18 and 65. Does this gives you an idea of the power of Social Media?

• 890 million people log in to Facebook daily.

• There are 1.9 billion mobile active users.

• Twitter has over 320 million active users.

• 1 billion YouTube active users

• 4 billion YouTube videos are watched every day.

Now, can you tell me it's not important that your business is out of all this action that happens every day?

Let me tell you a story, a person really close to my family had a really successful home decoration business since 1980, in that time he only advertised every now and then on newspapers, but since business was good and there was minimal competitors in the area, he was in the comfort zone.

Things changed around 2006, Social Media and the Internet had taken over businesses, customers were starting to get used to the idea of searching for them before buying them, and of course his business was nowhere to be found. In 2008 he closed his business, he didn't change with the times that were changing too fast.

If you do lawn maintenance and you go check around your competitors, most of them have everything running, of course they are recognized by customers more easily. When customers visit your store, they feel that they know you already because they saw your store pictures, employees, and products on your Website and Social Media before they came in.

Like I mentioned before we are preparing a course that will guide you from the moment you start thinking about the idea of starting a business and will guide you step by step including State papers, Internet, Social Media, Advertising, so be on the lookout.

My passion over the years turned into helping others achieve their dreams and open their businesses, it’s great to see a family have the financial and life freedom of earning their own income and not work for others.

I’ll be bringing you more information about tips and secrets to start your own business in Florida so, leave a comment below. Comment if you have questions you want me to answer about starting a business. I love hearing from you!


 
 
 

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